Yesterday, Cliff Edwards of Bloomgberg's Businessweek reported on Qualcomm's Bright Low-Power Screen and the "So-called reflective displays [that] use microscopic mirrors to create iridescence"
In that story which explains the technology, Edwards writes:
' [CEO Paul Jacobs] says that this fall at least one manufacturer, which he declined to name, will ship e-readers using Mirasol displays. The timing could be fortuitous. Yankee Group forecasts sales of e-readers to more than triple, to 19 million, by 2013. Dell (DELL), HTC, and other companies have announced plans to introduce full-color devices later this year to grab a piece of that market. Amazon declined to comment on its plans. 'Businessweek adds another story on how Mirasol imitates butterfly wings.